This is enough to put anyone off their Oreos. Which is pretty much the idea.
These powerful – and pretty horrifying – images have been created to warn people about the longer-term impact of too much sugar on our health.
While we all accept by now that too much sugar in our diet is bad for us, we tend to associate it with tooth decay and a thickening of the waistline.
Sweet Kills is a new awareness campaign, created by Nattakong Jaengsem, a Thai designer based in Bangkok, to show that it can go much deeper than that.
Too much sugar can also cause Type 2 Diabetes, which, if not properly controlled, comes with long-term side effects that may not be as widely understood by the public.
For example, high blood sugar levels can, over time, lead to damage to the nerves and poor circulation, reducing the body’s ability to detect infections and slowing the healing process.
In other words, a diet too high in sugar can lead to ulcers, infections and, ultimately, amputations.
Which is where Jaengsem’s gruesome images, created in collaboration with The Diabetes Association of Thailand, come in. He has recreated diabetes-related complications using the very sugary sweets and foods that cause them.
Because sticky caramel, melting ice cream and dripping chocolate become a lot less appealing when they’re oozing out of an infected wound.
And we’re not sure we’ll be able to look at an ice cream sundae in the same way again after seeing strawberry syrup dripping out of an open food wound.
Disturbingly, though, as much as we’re slightly repulsed by the pictures, we’re also strangely tempted.
Which just goes to show how dangerously addicted to sugary foods and their bright, synthetic colours we’ve become.
Source: Metro News
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